I’m Josefin, founder of JOM — an independent, mission-driven candy company from Sweden. I’ve always had a serious sweet tooth. Growing up, gummies were my thing — the chewy texture, the fruity flavors, those little moments of joy. But as I started living a more eco-conscious lifestyle, those same gummies didn’t feel quite right anymore. The ingredients simply didn’t match the way I wanted to live.

What I couldn’t find was surprisingly simple: a gummy made with clean ingredients, real flavors, and that perfectly soft, Swedish chew I grew up loving. What started as a personal craving quickly turned into something bigger — a mission to reimagine gummy candy without compromising on taste, texture, or values. That journey became JOM — the first company to produce organic candy in Sweden — crafted to bring back everything we love about candy, just made better. Because no one should have to choose between what tastes good and what feels right.